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ATM Campaign Management System
Manage various campaigns over ATMs
Banksoft ATM Campaign Management System is designed to define client-specific bank campaigns, to initiate such campaigns for clients over ATMs, and to perform product promotion and sales to non-clients over ATMs.
The system allows banks to:
- Promote banking products to active ATM users to benefit from sales opportunities
- Promote their banks to non-client ATM users to exploit sales opportunities
- Increase sales for campaign products
- Gain new clients, cardholders
- Reduce branch workloads
ATM campaign screens are divided into three categories:
1. Informative campaigns: These campaignsare displayed with a “continue” button. When client presses the “continue” button, the main menu is displayed. (Example: “You can pay your phone bill on our Bank’s ATMs !”)
2. Consented campaigns: These screens inform the client of the initiative, and direct them to campaign sources upon consent. (Example: “Would you like to increase your spending limit?”)
3. Input-requiring campaigns: These screens require input from the client and direct such input to campaign sources. (Example: “Your mobile phone number could not be found. Update now?”)
ATM Campaign Management System Components
Screens and flows customized to bank requirements
Parameter entries:
- Type of campaign
- Campaign-screen associations
- Information to be displayed on ATM screens
- Campaign validity periods
- Campaign specifics for not-on-us clients
- Banking integration
Sample Transactions with the ATM Campaign Management System
- Credit card application (card sales)
- Mobile number updates
- Internet or IVR PIN request
- Card limit increase
- Overdraft limit increase
- Insurance sales
- Announcements
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